NEW GLASSES FOR THE COACH OF THE ITALIAN NATIONAL FOOTBALL TEAM

Marcello Lippi, the coach of the Italian national football team, has chosen the quality and essential lines of Try, a brand owned by Allison SpA. The deal was sealed thanks to the consultancy of RTR, a leading company in sports marketing.

Try has found an ideal partner in Marcello Lippi: a man of great credibility, determination and professionalism, who faces challenges with great spirit and irony, making him perfect for endorsing the Try character. Marcello Lippi wears Try glasses because he fully shares their values of quality, style and wearability: a dynamic, lightweight and technological brand, able to further accentuate the individuality of their wearers.

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Tags: Sports Marketing, Sports Marketing Consultant, Sport Business, Sports Promotions