Finding Your Dream Job In The Sports Industry

Throughout Europe and the entire world, there are few entertainment options that draw the devotion of the public in the same way as sports clubs and leagues. Basketball, football, and hockey draw in millions of fans per year throughout the world and bring in billions of pounds to leagues and clubs. In this way, the sports industry is one of the most successful in the world and is growing constantly. Few fans consider the vast numbers of professionals that work for clubs, leagues, advertisers, and communities in order to make sporting events possible.

The most obvious avenues for professional growth in sports are in sports training and team management. Graduates with a medical background and some experience in playing sports are always sought after as team trainers. Other graduates who have coaching or management experience, along with an applicable degree, often make their way in club management or executive positions within a sports league. With the logistical and financial issues that face a league on a daily basis, exceptional professionals are needed to handle every minute detail.

A thriving area of the sports industry is in advertising, marketing, and sponsor relations. This is perhaps the largest area of growth for jobs in sports, as bigger sponsors and larger contracts are becoming commonplace in the sports world. Advertisers and marketing professionals help get the word out in the community about their team, including creative marketing on the street and the use of the Internet. Sponsor relations professionals help bridge the gap between corporate sponsors and a sports club’s advertising department, mediating issues and providing feedback about promotional ideas.

While young professionals may want to realize their sports dreams through the aforementioned jobs, it can be tough to land that dream job. Young professionals may try to break into sports as a team trainer for a small football club, but realize that the upward mobility in their league is limited. Other professionals may work for a major hockey franchise but feel that they get lost in the shuffle. In order to help find the right balance, sports professionals should work with a recruiting agency. Many recruiting agencies offer exclusive connections to leagues, clubs, and advertisers involved in a variety of sports. As well, agencies can help young professionals develop motivational skills to help them succeed in their job. Young professionals should join with a quality recruiting agency in order to find that winning job.

Talisman Jobs specialise in aerospace jobs, rails jobs and public sector jobs in the UK and Europe. The company is also a search and selection agency providing professional recruitment services to a wide range of clients.

By Richard Taylor Edwards
sports marketing, sports industry, job, professional career

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Sport marketing, sports management firms, sponsorship agencies: wikipedia definition

Blogged by Admin as Sports Marketing, Sports Marketing Consultant, Sport Business, Business To Business Consulting — Admin Wed 26 Mar 2008 11:50 am

Sports Marketing refers to the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sport.

The first sports management firms, which managed endorsement deals and contract negotiations for professional coaches and athletes, began forming in the 1960s and early 1970s with Mark McCormack’s International Management Group (IMG), Bob Woolf (Woolf Associates), and Donald Dell’s ProServ.

World Class Events out of Sweden operates the World’s Strongest Man Super Series which is a new, unorthodox and effective form of sports marketing.

Similarly, the first full-service sports marketing and sponsorship agencies were founded in the mid-1970s with Millsport LLC (now part of The Marketing Arm) and ProServ, which had expanded beyond athlete management into event production and sponsorship negotiations.

The explosive growth of sports marketing came with the 1984 Summer Olympics in Los Angeles, when corporate sponsors used the Games as a platform to market their brands. Coca-Cola, for example, spent nearly $30 million in support of its official sponsorship of the Games.

As CEO and chief organizer of the 1984 Olympics, Peter Ueberroth, a former senior executive with Trans International Airline and Transportation Consultants International, is credited with demonstrating the power of sports marketing. After the Olympics, Ueberroth served as commissioner of Major League Baseball (1984-89). Today, he serves as Chairman of the Board for the United States Olympic Committee.

According to the Sports Business Journal, an industry trade publication, today, sports marketing is a US$250-billion industry and includes sports-related advertising and venue signage, athlete endorsements, facility construction, sporting goods and licensed merchandise, event management and marketing services, sponsorship and ticket sales, media broadcast rights, and multimedia — including sports-related websites, magazines, books, and video games.

New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers.

A rising player in the sports marketing industry is rEvolution, a Chicago-based sports marketing and media agency who in 2005 announced a strategic partnership with the National Collegiate Athletic Association (NCAA) to offer unique hospitality to the semi-final and final games of the 2006 NCAA Division I Men’s Basketball Championship. This marked the first time in the event’s history the NCAA offered “The Tournament Club,” a unique and convenient hospitality venue adjacent to the RCA Dome

From Wikipedia http://en.wikipedia.org

Sports Marketing News: 3 Italian Soccer Teams Punished for Role in Scandal

Blogged by Admin as Sports Marketing, Sport Business, Business To Business Consulting, Marketing Management Agency — Admin Thu 4 Jan 2007 10:36 am

By PETER KIEFER, The New York Time

ROME, July 14 — A sports tribunal demoted Juventus, Italy’s most storied soccer club and reigning champion, along with clubs Fiorentina and Lazio from the country’s top league and slapped each with varying point penalties for their role in a game-fixing scandal that has transfixed the country. 

In Italy’s worst soccer scandal ever and one of the worst in recent sports memory, justice came swiftly and forcefully — though the verdict was not as severe as expected. AC Milan, the fourth team accused of involvement, will remain in the top league but with severe point penalties at the start of next season. And an array of league officials, team managers and referees received varying suspensions and fines for their participation in the scheme. Juventus will start next season in the second-tier league known as Serie B with negative 30 points, the equivalent of 10 losses. The tribunal also revoked the championships that Juventus won in the 2004-5 and 2005-6 seasons.

Fiorentina and Lazio — also relegated to Serie B — will start the season with negative 12 and 7 points, respectively. Milan, for its part, was spared relegation from the top league, Serie A, but will start next season with negative 15 points and will not participate in the European Champions Cup.

The tribunal’s verdict was delivered this evening by its lead judge, Cesare Ruperto, a week after proceedings wrapped up — and just days after Italy won the World Cup. Indeed, the highly anticipated ruling comes as a sobering rebuttal to the euphoria that has engulfed Italy since it defeated France in the final on Sunday.

Luciano Moggi, a former Juventus general manager, and Antonio Giraudo, the former Juventus chief executive, who were believed to be the architects of the game-fixing received five-year suspensions and additional fines.

Since May, Italians have been captivated by the scandal that was revealed after telephone conversations between Mr. Moggi and an official responsible for refereeing assignments were printed on the front pages of the country’s largest newspaper.

Mr. Moggi and Mr. Giraudo were accused of creating a network of federation officials, team owners, referees and journalists to influence refereeing assignments and thus the outcome of league games. Both Mr. Moggi and Mr. Giraudo resigned in May, along with the club’s entire board.

Following Italy’s World Cup victory, in which millions of jubilant Italians poured into the streets, there was speculation among politicians and in the Italian press that the sentencing should be dulled if not altogether annulled.

While stinging to some, the sentence fell short of that sought by the lead prosecutor, Stefano Palazzi, during the trial.

Adriano Galliani, the vice president of AC Milan and former soccer league president, received a one-year suspension, while Diego Della Valle, the president and owner of Fiorentina, received a four-year suspension. His brother, Andrea Della Valle, received a three-year suspension, and Lazio’s president, Claudio Lotito, was suspended for three and a half years. A number of referees, including Massimo De Santis, were also suspended for varying lengths of time.

Defense attorneys now have three days to make their appeals. A new tribunal is expected to convene as early as Thursday. A final ruling will be made quickly, as Italy’s soccer federation has to declare who will represent the country in the European Champions League and UEFA tournaments by July 27.

The press coverage leading up to the verdict had captivated Italians and permeated all aspects of life here.

Following a proposal of amnesty by the Italian justice minister, Clemente Mastella, politicians broke ranks on the question of clemency or amnesty for the teams and those involved not so much by left-right party affiliation but by allegiances to individual clubs.

Piero Fassino, president of the Democrats of the Left and a longtime Juventus fan, suggested some form of court clemency. while a center-right National Alliance senator, Maurizio Gasparri who is a Roma fan, defied former Prime Minister Silvio Berlusconi by calling for a strong sentence.

Mr. Berlusconi, who owns AC Milan, lobbied this week against a demotion for any of teams and said more time was needed to reach a fair verdict.

The Juventus president, Giovanni Cobolli, is quoted in the Italian press as saying that the ruling was “unheard of” and that he would challenge it.

Fiorentina called it “profoundly unjust” in a statement on the team’s Web site. “We will fight with every means in every appropriate forum,” the statement added.

“It is a sentence that should be respected and that could have been much worse,” said Antonio DiPietro, Italy’s minister of infrastructure and former prosecutor who rose to fame during the political bribery scandals known as “tangentopoli,” quoted by the Italian news agency ANSA.

The question now will be which of the star players from the four teams, if any, will stay put or seek refuge in a foreign league or with another Italian club.

A total of 13 players from Italian championship team are members of the four teams and there is rampant speculation within the Italian press that a number of players may have one foot out the door. Turin-based La Stampa newspaper reported that the two stars of the Italian national team —

defenseman Fabio Cannavaro and goalkeeper Gianluigi Buffon, both of whom play for Juventus — are being heavily courted by a Spanish club, Real Madrid, and an English team, Arsenal, respectively.

The exodus out of Turin started last week when Fabio Cappello resigned from Juventus, opting for safer pastures as the head coach of Real Madrid.

“I think that the players that play for the national team after having won are going to be very sought after by top teams, and probably most of them will leave and go abroad,” said Riccardo Tafa the managing director of a Bologna-based sports marketing agency, RTR Sports. Mr. Tafa said business is booming after the World Cup victory and thus he remains optimistic about Italian soccer even after the verdict.

“In the beginning it has been a shock but it is only going to last a few months,” he said. “People will come back to their passion and, having won the World Cup, the process could be much faster because now there is enthusiasm about the national team and about the players. People will adjust and be into football as they have always been.”

The financial ramifications of the ruling are being felt. Italy’s largest private broadcaster Mediaset has already notified the league of its desire to renegotiate its contract to broadcast the highlights of games, and failed to pay the first installment called for by the contract.

The decision will also affect Italian state broadcaster RAI — which has rights to broadcast the Champions Cup — and Sky Italia, which owns the satellite rights for Italian league games.

A sports consultancy agency, Imagine and Sport, estimated the Juventus alone could lose 90 million euros, about $115 million, over the next two seasons.

Prosecutors in Naples, Rome, Parma and Turin are conducting separate criminal probes into sports fraud, illegal betting and false bookkeeping.

Aany indictments, however, could take months to be issued. 

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ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY

ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY
THE YOUNG CHAMPION CHOSEN ON THE ADVICE OF RTR SPORTS MARKETING AND CSS STELLAR MANAGEMENT

RTR, a leading sports marketing company is the promoter of the partnership between Andrea Dovizioso, world champion in the 125 class and star of the 250 cc class in the MotoGP Championship, and Rotterdam Industry.

The urban and street style clothing brand links up with Andrea, who perfectly embodies the youthful, original, charged-up spirit of the new collection. The Rotterdam Industry range is in fact aimed at the 12-to-20 age group that is wise to the quality, originality and vitality of the product.

Andrea will wear clothing from the new Rotterdam Industry collection in his free time and the image of the young champion on two wheels will be used in all the company’s communication materials.

As Riccardo Tafà, managing director of RTR Sports Marketing, explains: “Andrea Dovizioso is a young champion that young people can easily identify with and the Rotterdam Industry style lends itself perfectly to his fierce, vital spirit and his adrenalin-charged world.”

More on this andrea dovizioso - rotterdam industry article here

RTR Sports Marketing Consulting

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CLASS EDITORI SPONSOR IN MOTOGP

CLASS EDITORI TAKES TO THE TRACK WITH RTR
Class Editori has confirmed its presence in the world of two wheels through its partnerships with the Konica Minolta Honda MotoGP Team, competing in the MotoGP World Championship, and with FG Sport, organiser of the World Superbike Championship. For the fourth consecutive year Class Editori has put its trust in RTR, a leading company in sports marketing, in order to finalise the definitive agreements.

With regard to the Konica Minolta Honda Team, the Class Editori logo will be present on rider Makoto Tamada’s bike and in the team pits. In addition, use will be made of the hospitality facilities of the team as it competes in the MotoGP World Championship.

Read the rest of this sports marketing article

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RTR Sport Marketing Agency

RTR is a leading Sports Marketing Agency which provides specialized services to companies wishing to use sport as a communication tool.

With over 10 years of experience in the field and a portfolio of top-class international clients, RTR is able to offer a full Marketing Service in Sports Sponsorship.

We are renowned for our integrity and reliability when carrying out a comprehensive in-depth analysis of your Company’s marketing objectives, carefully selecting the most appropriate Sport and the most suitable Player/Team for delivering your advertising message to your target market.

Be rest assured that all marketing data will be thoroughly scrutinized by our experienced marketing consultants. Everything from the nitty-gritty of Strategic Implementation, Execution and Follow-up to the final on-field-activities of the live Sport Event is closely monitored by our staff to fully guarantee a successful exposure of your message to your customers.
Find out more RTR Sports Marketing Agency