Throughout Europe and the entire world, there are few entertainment options that draw the devotion of the public in the same way as sports clubs and leagues. Basketball, football, and hockey draw in millions of fans per year throughout the world and bring in billions of pounds to leagues and clubs. In this way, the sports industry is one of the most successful in the world and is growing constantly. Few fans consider the vast numbers of professionals that work for clubs, leagues, advertisers, and communities in order to make sporting events possible.

The most obvious avenues for professional growth in sports are in sports training and team management. Graduates with a medical background and some experience in playing sports are always sought after as team trainers. Other graduates who have coaching or management experience, along with an applicable degree, often make their way in club management or executive positions within a sports league. With the logistical and financial issues that face a league on a daily basis, exceptional professionals are needed to handle every minute detail.

A thriving area of the sports industry is in advertising, marketing, and sponsor relations. This is perhaps the largest area of growth for jobs in sports, as bigger sponsors and larger contracts are becoming commonplace in the sports world. Advertisers and marketing professionals help get the word out in the community about their team, including creative marketing on the street and the use of the Internet. Sponsor relations professionals help bridge the gap between corporate sponsors and a sports club’s advertising department, mediating issues and providing feedback about promotional ideas.

While young professionals may want to realize their sports dreams through the aforementioned jobs, it can be tough to land that dream job. Young professionals may try to break into sports as a team trainer for a small football club, but realize that the upward mobility in their league is limited. Other professionals may work for a major hockey franchise but feel that they get lost in the shuffle. In order to help find the right balance, sports professionals should work with a recruiting agency. Many recruiting agencies offer exclusive connections to leagues, clubs, and advertisers involved in a variety of sports. As well, agencies can help young professionals develop motivational skills to help them succeed in their job. Young professionals should join with a quality recruiting agency in order to find that winning job.

Talisman Jobs specialise in aerospace jobs, rails jobs and public sector jobs in the UK and Europe. The company is also a search and selection agency providing professional recruitment services to a wide range of clients.

By Richard Taylor Edwards
sports marketing, sports industry, job, professional career

Technorati Tags: sports marketing, sports industry, job, professional career

Sports Marketing refers to the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sport.

The first sports management firms, which managed endorsement deals and contract negotiations for professional coaches and athletes, began forming in the 1960s and early 1970s with Mark McCormack’s International Management Group (IMG), Bob Woolf (Woolf Associates), and Donald Dell’s ProServ.

World Class Events out of Sweden operates the World’s Strongest Man Super Series which is a new, unorthodox and effective form of sports marketing.

Similarly, the first full-service sports marketing and sponsorship agencies were founded in the mid-1970s with Millsport LLC (now part of The Marketing Arm) and ProServ, which had expanded beyond athlete management into event production and sponsorship negotiations.

The explosive growth of sports marketing came with the 1984 Summer Olympics in Los Angeles, when corporate sponsors used the Games as a platform to market their brands. Coca-Cola, for example, spent nearly $30 million in support of its official sponsorship of the Games.

As CEO and chief organizer of the 1984 Olympics, Peter Ueberroth, a former senior executive with Trans International Airline and Transportation Consultants International, is credited with demonstrating the power of sports marketing. After the Olympics, Ueberroth served as commissioner of Major League Baseball (1984-89). Today, he serves as Chairman of the Board for the United States Olympic Committee.

According to the Sports Business Journal, an industry trade publication, today, sports marketing is a US$250-billion industry and includes sports-related advertising and venue signage, athlete endorsements, facility construction, sporting goods and licensed merchandise, event management and marketing services, sponsorship and ticket sales, media broadcast rights, and multimedia — including sports-related websites, magazines, books, and video games.

New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers.

A rising player in the sports marketing industry is rEvolution, a Chicago-based sports marketing and media agency who in 2005 announced a strategic partnership with the National Collegiate Athletic Association (NCAA) to offer unique hospitality to the semi-final and final games of the 2006 NCAA Division I Men’s Basketball Championship. This marked the first time in the event’s history the NCAA offered “The Tournament Club,” a unique and convenient hospitality venue adjacent to the RCA Dome

From Wikipedia http://en.wikipedia.org

NEW GLASSES FOR THE COACH OF THE ITALIAN NATIONAL FOOTBALL TEAM

Marcello Lippi, the coach of the Italian national football team, has chosen the quality and essential lines of Try, a brand owned by Allison SpA. The deal was sealed thanks to the consultancy of RTR, a leading company in sports marketing.

Try has found an ideal partner in Marcello Lippi: a man of great credibility, determination and professionalism, who faces challenges with great spirit and irony, making him perfect for endorsing the Try character. Marcello Lippi wears Try glasses because he fully shares their values of quality, style and wearability: a dynamic, lightweight and technological brand, able to further accentuate the individuality of their wearers.

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Technorati Tags: Marcello Lippi, Try, Allison, Soccer World Cup, Sports Business

ANDREA DOVIZIOSO NEW ENDORSER OF ROTTERDAM INDUSTRY
THE YOUNG CHAMPION CHOSEN ON THE ADVICE OF RTR SPORTS MARKETING AND CSS STELLAR MANAGEMENT

RTR, a leading sports marketing company is the promoter of the partnership between Andrea Dovizioso, world champion in the 125 class and star of the 250 cc class in the MotoGP Championship, and Rotterdam Industry.

The urban and street style clothing brand links up with Andrea, who perfectly embodies the youthful, original, charged-up spirit of the new collection. The Rotterdam Industry range is in fact aimed at the 12-to-20 age group that is wise to the quality, originality and vitality of the product.

Andrea will wear clothing from the new Rotterdam Industry collection in his free time and the image of the young champion on two wheels will be used in all the company’s communication materials.

As Riccardo Tafà, managing director of RTR Sports Marketing, explains: “Andrea Dovizioso is a young champion that young people can easily identify with and the Rotterdam Industry style lends itself perfectly to his fierce, vital spirit and his adrenalin-charged world.”

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RTR Sports Marketing Consulting

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RTR Sports Marketing
Via Mazzini, 7
40137 - Bologna
Italy

Tel.: (+39) 051 305112
Fax.: (+39) 051 305117

e-mail: info @ rtrsports .com

RTR Sports Marketing Consulting

CLASS EDITORI TAKES TO THE TRACK WITH RTR
Class Editori has confirmed its presence in the world of two wheels through its partnerships with the Konica Minolta Honda MotoGP Team, competing in the MotoGP World Championship, and with FG Sport, organiser of the World Superbike Championship. For the fourth consecutive year Class Editori has put its trust in RTR, a leading company in sports marketing, in order to finalise the definitive agreements.

With regard to the Konica Minolta Honda Team, the Class Editori logo will be present on rider Makoto Tamada’s bike and in the team pits. In addition, use will be made of the hospitality facilities of the team as it competes in the MotoGP World Championship.

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Technorati Tags: sports marketing, sports business, events marketing, motogp

RTR is a leading Sports Marketing Agency which provides specialized services to companies wishing to use sport as a communication tool.

With over 10 years of experience in the field and a portfolio of top-class international clients, RTR is able to offer a full Marketing Service in Sports Sponsorship.

We are renowned for our integrity and reliability when carrying out a comprehensive in-depth analysis of your Company’s marketing objectives, carefully selecting the most appropriate Sport and the most suitable Player/Team for delivering your advertising message to your target market.

Be rest assured that all marketing data will be thoroughly scrutinized by our experienced marketing consultants. Everything from the nitty-gritty of Strategic Implementation, Execution and Follow-up to the final on-field-activities of the live Sport Event is closely monitored by our staff to fully guarantee a successful exposure of your message to your customers.
Find out more RTR Sports Marketing Agency